ONCE UPON A TIME
IN A DOG TREAT ATELIER IN BELGIUM
Hi there! We’re Tineke, David and Bacchus; the founding family behind Smoofl.
From Belgium, we create dog treats for families who truly enjoy sharing everyday moments with their dogs.
If you’re new here, we’re happy to tell you how it all started.
Smoofl was born from family life.
In 2018, two years after Bacchus joined our family, we started experimenting with treats at our kitchen table. What began as a simple wish to give him something better quickly grew into a bigger idea: creating snacks that feel good to give, not just good to eat. From day one, our goal was clear: turn everyday dog snacks into small moments of joy you actually want to share.
THE HEART OF SMOOFL
At the heart of Smoofl is a simple belief: dog treats are more than snacks, they’re shared moments.
We create our recipes with care, using thoughtfully selected ingredients and keeping calories low, so treats fit naturally into daily life.
Every Smoofl snack is made in small batches in our Belgian atelier, where we work with a social workshop that employs people with disabilities. Craft, care and responsibility go hand in hand and your dog can taste the difference.
FROM BELGIUM TO THE WORLD
What started in Belgium has grown organically, guided by curiosity, care and a love for dogs.
Today, Smoofl treats are shared by dog-inclusive families in over 20 countries.
No matter where our treats go, our approach stays the same: small-batch recipes, made with intention, designed to be as fun to give as they are to eat.
Let’s Smoofl, my friend.
