Our old website had a bit of a WordPress wobble 🐾
So we’re rebuilding smoofl.com from scratch. The shop is having a nap β€” but you can still find Smoofl in a shop near you. Questions? hello@smoofl.com

Stock Smoofl in your store

Looking for a unique, high-quality treat to add to your shelves? With eye-catching packaging, fun treats and a concept that sparks curiosity, Smoofl stands out. Once dog owners try it, they keep coming back.

  • The Smoofl range of dog ice mixes, starter kits and moulds

    Unique assortment

    A new product category of innovative dog treats that stands out in your store.

  • Dog owners sharing a Smoofl ice treat

    The power of word of mouth

    Our products are very shareable on social media. People share them online and recommend them to other pet owners.

  • A Smoofl order being packed for shipping

    Quick delivery, easy logistics

    Shelf-stable products that don't need a freezer. Shipped from our central warehouse in Belgium.

Coming from Belgian chocolate and beauty, I know a treat should be more than just good β€” it should bring a little joy. That's what we aim for with Smoofl, not just in taste but in how it looks in stores and the fun it creates for people and their dogs.

What you get as a stockist

  • Order online at any time, hassle-free
  • Retailer-only pricing and bulk order benefits
  • No minimum order quantities
  • Orders leave our warehouse within 24 hours
  • Product images and marketing assets to use in store

Start stocking Smoofl

Online ordering is paused while we finish the rebuild. Email us and we'll set your account up directly β€” same pricing, same 24-hour dispatch.

Email us to order