It all started with a Christmas present for Tineke’s sister in law who is the proud mother of a Dachshund. She baked cookies in the shape of a Dachshund and this led Tineke to a fascination for healthy dog-friendly cookies. She started a blog with recipes for dog treats.
When Tineke and her boyfriend David moved to a house with a garden, her childhood dream could finally become reality: they got a dog of their own. Bacchus is a Brussels Griffon who loves to try the homemade healthy dog snacks the couple makes for him.
The rather specific ingredients they use for his treats gave Tineke the original idea to launch a baking mix for dog cookies. She called the brand Smoofl – derived from the East-Flemish verb ‘smoefelen’ which means to taste and eat food with enjoyment.